Many Entrepreneurs who get chance to pitch to investors for raising funds suddenly get terrified as what should I do during the pitch, what should I say and what should I avoid, what will be the questions from investors, will I be able to pull it off and the list continues.
The above thoughts are good as Fear of Failure should always be with you as it will ensure that you do right things and defeat the fear of failure as you know if you don’t raise funds then you will have to let go off your startup and good talent that joined you.
These fears keep you on the vigil and ensure that you do things right so to do things right you need to prepare, the investor pitch is also like a battle which you have to win so to do that you have to prepare.
First is thing to be kept in mind is the mindset itself, be in positive mood and build in mind that you can do it. This helps you to approach with positive mindset.
Then comes prepare the pitch and understand few jargons and remember the pitch completely as this document is like a weapon to you to win battle. Practice as many times as possible and if possible remember the pitch ByHeart.
Be prepared to get un expected questions from investors and by chance you face this situation then two ways you can handle it one either answer if you are completely aware of the answer or say will revert back. You don’t have to be encyclopedia there is nothing wrong if you don’t know. Carrying it with confidence is what investors look at.
Talk in front of mirror to see your facial expression and your body language and you can judge yourself how do you look, don’t keep it too complex ensure that you should keep the investor from dozing off. If you go on continuously then chance are more for investor to start thinking something though he is in front of you.
Figure out ways how to keep the attention of the investor, do your homework well as it helps in giving you the confidence to face.
Build a rapport with investor understand there likes dislikes, the topic of there interest and during the pitch have direct eye to eye contact and keep things simple and straight
The bottom line is you should ensure that you are engaging the investor.