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Myths of Funding – Presentation with best graphics
The first myth which founders of a startup feel is that having a good looking presentation with graphics is going to raise funds for their startup. This is nowhere to any ground reality.
The assumption that first impression is the best impression and having graphically designed presentation will be of no use as this logic of best impression works in pertaining to business model, market segment and end mile connectivity and the clarity of where the funds will be put to use.
Founders get carried away and put across stating that XYZ is my competition and the whole of India as there market. Where in the focus should be from moving point A to B rather understanding competition.
The investor to whom you are pitching will find out soon that the idea looks great on the presentation and calculates the problems for implementation of the idea and the amount required to do so.
Presentation should have good content which means it should have content on what’s the problem being solved and the way of doing it and should focus on team strength and the area of the industry in which it is working rather than showing graphics and spending time on adjusting thank you font will not be of any.
Show casing the penetration rate of acquiring customer acquisition does not proper due diligence where as the founders will put across need X amount of funds for customer acquiring and focus on how the funds will be spent through media & advertising rather than focusing on what’s the value to customer.
Founders are of thought that if huge marketing budgets are given then there model will be known by everyone and will create huge revenue and calculate with the total market size available.
This is too far from ground reality, just by advertising if companies or startups where to become profitable every company would have done that. What needs to be understood is to reach to a point from where advertising will bring in the much require traction.