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Is it good to be with flowing market segment
Yes every one like to swim with the tide as it helps in going fast and not many challenges as you have the backing of the tides force, which is taking you to shores.
Looks too green but also remember tides also go against you what you were thinking as the power that will take you shores may also take you to wrong shores.
Lets analyze this with a business perspective, you have startup which is into trading of commodities, suddenly there is change in trading and the whole market is running back of coffee as commodity to invest and you start telling to your clients.
Clients start investing and you start making money when you think things are fine and no tensions anymore the un expected happens you get news that coffee plantations are infected with disease which will ensure production goes for toss. This one news can change things.
The same clients who were happy with your judgement as they were making profits turn to you saying boss why didn’t you think of it and suggested us some other commodity. Remember clients are there with you till you give them what they want.
Going with tide is always good and helps in going faster, but when things change also the change is faster. Its like when sea water comes on land fishes eat ants and when water recedes ants eat the fish.
The idea to explain this is to have planning even when things are going good, as people tend to forget planning and its importance when things are going good and remember planning only during bad times.