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How clients behave with Start-ups?
There is a strange behaviour which you being founder of start up have experienced let’s take one example, when you were working for a big company the clients use to give you lot of respect when you met them, they came on time, picked your calls even when they were travelling. They paid in time and wanted to be good clients.
So seeing this you start a start-up company which is catering to the same segment and at affordable prices in spite of these when you go meet the same client as your new company client you will see lot of things changed let’s analyze it.
First the moment you go to meet for getting some business, first thing you observe is he is not on time, makes you wait endlessly and when you call you get a message back saying I am in meeting will call you back or stuck in traffic will revert.
After all your persistence he agrees to meet then starts to negotiate on pricing, though you are giving best of price and you promise to provide full attention to him and taking care of deliverables at just one click.
Fine after all the work you have won the client and have brought him on board, then he starts with all his tactics to blame you for small things, saying what you promised you are not delivering, he comes late to meeting and says sorry, the same you go late he is furious saying how long do I need to wait for you.
When these things are happening with you learn to say NO, yes I do agree getting first 50 customers or 20 customers which are magic numbers to be reached to prove your idea works, it doesn’t mean you become his personal assistant, remember you are a founder of start up company. So when things become too much learn to say no when you know that the demands are un realistic as this client in spite of you doing the best will stay crib about something or other thing.